Which app?
Three-year return on investment
- Net value over 3 years
- Payback
- Sponsor break-even
- Staff time freed
- Members kept
Cumulative benefits and costs
See how this is worked outValue by pillar and item, year by year, and the method
Where the value comes from
Value over three years, after the yearly effect. Together they make up total benefits.
By item
Year by year
Benefits build with the yearly effect. One-time costs land in year 1.
How the numbers work
This is a planning estimate, not a guarantee. Results depend on how many members and attendees use the app, what you sell through it, and what saved time is used for. Typical ranges are starting points, not survey results. Compare the conservative scenario with the expected one before committing a budget.
Not counted in the numbers
Real benefits that are hard to put a figure on, so they're left out of the ROI.
- Networking and peer connection. Attendee and member directories, messaging and meet-ups.
- Early warning on lapsing members. Engagement data shows who has gone quiet before renewal time.
- Appeal to younger and early-career members, who expect to reach their association on their phone.
- Push reach. Push messages are seen by far more people than the same news sent by email.
- Better evaluation response. Session and event surveys in the app get more answers.
- Attendance data for right-sizing rooms and catering next time.
Prepared with the Association Mobile App ROI Calculator from Results Direct:
Results Direct mobile apps: resultsdirect.com/solutions/mobile-apps · Success stories: resultsdirect.com/success-stories · Results Direct: resultsdirect.com